Campaign Analytics

The Campaign Analytics section provides a comprehensive view of campaign performance, offering key insights into engagement, deployment, and overall effectiveness.

Key Metrics & Insights

• Total Campaigns – The total number of campaigns created.
• Created – Campaigns that have been set up but not yet deployed.
• Deployed – Active campaigns currently running.
• Completed – Successfully executed and finalized campaigns.
• Paused – Temporarily halted campaigns.
• Unique Machines – The number of devices where campaigns have been deployed.
• Engagement Rate – The percentage of users interacting with the campaign.

Campaign Analytics Table

The Campaign Analytics table provides a structured view of campaign performance, including:

• Campaign Name
• Created Count (Number of campaigns yet to be deployed)
• Deployed Count (Active campaigns)
• Completed Count (Successfully executed campaigns)
• Engagement Rate (User interaction percentage)

Viewing Detailed Campaign Information

To explore detailed campaign metrics:

1. Navigate to the Campaign Analytics section.
2. Click on a campaign name to open its details.
3. Review key statistics, including deployment status and engagement trends.
4. Analyze device-specific deployment insights.
5. Take further actions, such as re-initiating, optimizing, or modifying the campaign for better performance.
   

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